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Points of View

From ‘Agents’ to ‘Advisors’ – Differentiating your property / real estate firm

From ‘Agents’ to ‘Advisors’: Property and real estate firms face a real conundrum. It stems from a desire to stop clients seeing them as...

Points of View

Microwave Beds, The Great British Bake Off and Behavioural Change Programmes

Here’s an idea… Wouldn’t it be great if someone could invent a microwave bed? A bed that lets us have 8 hours sleep in...

Points of View

Overcoming the gender leadership gap and women only development programmes

We’ve always experienced some discomfort about the idea of providing a skill development programme designed for women-only groups, despite the demand from organisations and...

Points of View

Special Report: Professional Services Marketing is Dead; Long Live Professional Services Marketing

A series of articles that redefine the role of Marketing in professional services & introducing the ‘Hidden Curriculum’ Executive Summary Marketing in a professional services...

Points of View

Part 1: The challenges facing marketing teams in traditional professional services firms

Recent research suggests there are two main reasons why marketing remains undervalued in professional services firms: 1. The Attitudes of Partners and Principals towards...

Points of View

Part 2: The current role of marketing in professional services firms

Before re-defining the role of marketing in professional services firms, it is worth looking at the current role of marketing individuals in those firms....

Points of View

Part 3: Redefining the role of marketing in a professional services firm

It’s time to redefine the role of marketing in a professional services firm: 1. To ensure marketing teams work on those activities that really...

Points of View

Part 4: The ‘Hidden Curriculum’ of professional services marketing

Redefining the professional services marketer’s skill set The notion of marketers becoming strategic ‘consultants’ and ‘coaches’ rather than ‘operational functionaries’ within a professional services...

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Part 5: Professional services marketing is at a crossroads

Next steps for marketing teams and professional service firm leaders Those working in marketing in professional services firms have reached a crossroads. They can...

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Why jumping to conclusions can make things worse

Why US politicians should not jump to conclusions but instead pause, take stock, and adopt a hypothesis-based structured analytical thinking approach as used by high-level consulting...

Points of View

The great differentiation paradox for law firms

How to stand out when logic suggests your law firm should offer all things to all people? The success of psychics, fortune-tellers, mediums and illusionists...

Points of View

Special Report: Emotional Intelligence (EQ) in Professional Services

A Special Report by Openside investigating why the critical factor for success in professional services is not simply expertise (IQ) but emotional intelligence (EQ)....