Before re-defining the role of marketing in professional services firms, it is worth looking at the current role of marketing individuals in those firms....Read more about Part 2: The current role of marketing in professional services firms
It’s time to redefine the role of marketing in a professional services firm: 1. To ensure marketing teams work on those activities that really...Read more about Part 3: Redefining the role of marketing in a professional services firm
Redefining the professional services marketer’s skill set The notion of marketers becoming strategic ‘consultants’ and ‘coaches’ rather than ‘operational functionaries’ within a professional services...Read more about Part 4: The ‘Hidden Curriculum’ of professional services marketing
Next steps for marketing teams and professional service firm leaders Those working in marketing in professional services firms have reached a crossroads. They can...Read more about Part 5: Professional services marketing is at a crossroads
Points of View
Rethinking Value in Consulting: What distinguishes the top performing firms from the rest?
“What is it that distinguishes the top performing consulting firms from the rest?” This could quite literally be the million-dollar question for some firms....Read more about Rethinking Value in Consulting: What distinguishes the top performing firms from the rest?
Points of View
Answer the question! Why politicians’ prevarication is unequivocally unacceptable in professional services
How top professional services advisors answer difficult questions, even when the response might be hard for the client to hear. I might be in...Read more about Answer the question! Why politicians’ prevarication is unequivocally unacceptable in professional services
Points of View
Intuition bias: Why practice doesn’t always make perfect
How firms can develop critical thinking skills to solve even the most complex, unique and unexpected problems The England rugby team are one of the...Read more about Intuition bias: Why practice doesn’t always make perfect
When someone offers us a point of view that challenges our perception of our own ‘self’, the most common response is to become defensive and...Read more about Challenging your clients: Get “That’s fair enough” not “That’s far enough”
Points of View
The Scourge of Procrustean Solutions in Consulting
“A mathematician starts with a problem and creates a solution; a consultant starts by offering a ‘solution’ and creates a problem.” Nassim Taleb in...Read more about The Scourge of Procrustean Solutions in Consulting
Points of View
The great differentiation paradox for law firms
How to stand out when logic suggests your law firm should offer all things to all people? The success of psychics, fortune-tellers, mediums and illusionists...Read more about The great differentiation paradox for law firms
Points of View
Why jumping to conclusions can make things worse
Why US politicians should not jump to conclusions but instead pause, take stock, and adopt a hypothesis-based structured analytical thinking approach as used by high-level consulting...Read more about Why jumping to conclusions can make things worse
